Estimated Costs for Market Analysis
Project Size Hours Req. Analysis Cost
< $ 7 M 30 $2,250.00
> $ 7 M 40 $3,000.00
> $15 M 50 $3,500.00
> $25 M 60 $4,500.00
> $50 M 70 $5,500.00
> $100 M 90 $6,000.00

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Market Analysis
Condominium Project Outline
 

Outline of a Typical Business District Analysis

Executive Summary  
Index  
Introduction Targeted Municipality
Section 1. Current Situation
  Includes: General conditions, Business Districts and Map, Summary of Downtown Issues, Concerns and Hot Topics, Summary of meetings with any local, regional and or State agency officials, discussions with local citizen groups, focus meetings and or business and community leaders and or activists.
Section 2. Business Mix Comparison
  Analyzes the mix of retail and service businesses in the Business District and provides a comparison with several other similar communities in the local area, in the region and in the State. The analysis will be used later in this study as part of the determination of business expansion and recruitment opportunities.
Section 3. Size and Shape of Trade Area
  Describes the size and shape of the trade area for the Targeted Municipality businesses. It defines the boundaries that will serve as the basis for further analysis in this report. This section shall define primary and secondary market areas and an analysis of the business enterprises in each market area.
Section 4. Demographic and Customer Characteristics
  Provides key economic, demographic and lifestyle data for the primary and secondary trade areas as defined in Section 3. This data and the trends they reveal are important as they have a direct impact on the measurement of potential sales of retail goods and services.
Section 5. Economic Characteristics
  Summarizes key economic data about New Richmond and its business districts. This data is presented to provide background data on the health of the local and regional economy.
Section 6. Local Consumer Attitudes
  Summarizes focus group findings from sessions conducted in the community in 2003. Four groups of consumers were studied to assess opinions and emerging trends related to the business community.
Section 7. Analysis of Retail Opportunities
  Provides detailed information on consumer demand and supply (competition) for specific retail business categories. The purpose is to identify potential market opportunities for business expansion or recruitment.
Section 8. Analysis of Restaurant Opportunities
  Provides detailed information on consumer demand and supply (competition) for specific restaurant business categories. The purpose is to identify potential market opportunities for business expansion or recruitment.
Section 9. Analysis of Service Business Opportunities
  Provides detailed information on consumer demand and supply (competition) for specific services and business categories. The purpose is to identify potential market opportunities for business expansion or recruitment.
Section 10. Analysis of Residential Business Opportunities
  Provides detailed information on consumer demand and supply (competition) for specific residential business categories. The purpose is to identify potential market opportunities for business expansion or recruitment.
Section 11. Analysis of Hospitality Business Opportunities
  Provides detailed information on consumer demand and supply (competition) for specific hospitality business categories. The purpose is to identify potential market opportunities for business expansion or recruitment.
Section 12. Analysis of Industrial Business Opportunities
  Provides detailed information on consumer demand and supply (competition) for specific industrial business categories. The purpose is to identify potential market opportunities for business expansion or recruitment.
Section 13. Analysis of Entertainment - Tourism Business Opportunities
  Provides detailed information on consumer demand and supply (competition) for specific tourism and entertainment business categories. The purpose is to identify potential market opportunities for business expansion or recruitment.
Section 14. Analysis of Other Business Opportunities
  Provides detailed information on consumer demand and supply (competition) for specific business categories that may include construction, real estate development, marinas and other specific industry types of businesses. The purpose is to identify potential market opportunities for business expansion or recruitment.
Section 15. Conclusions and Recommendations
  A compilation of conclusions and recommendations from this report, as well as suggestions from additional pertinent studies.
   
Bibliography  
Appendix Content  
 
 

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