A strategic alliance is an association or relationship formed between parties to pursue a set of agreed upon objectives needed while remaining independent organizations. A strategic alliance need not be not a partnership or corporate affiliate relationship. Alliances are formed for a strategic purpose, where the parties may possess business assets or a particular expertise that will help the other by enhancing their businesses. Strategic alliances develop relationships where the parties achieve long-term benefits based on mutually desired outcomes.
A sample of Client Comments
"Thanks Art - I needed your help - and you were there. The world needs more like you." - Dan Buckless of Tory Pines Golf Resort, NH