A market analysis is a quantitative and qualitative assessment of a market. It looks into the size of the market both in volume and in value, the various customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation. Objectives of a market analysis are to show to investors that: 1.) you know your market; and 2.) the market is large enough to build a sustainable business.
A sample of Client Comments
"...your services proved to be extremely beneficial to our company as you pointed out insightful attributes of our company that we had never considered as key marketable assets. By focusing on and promoting that which differentiated us from our competitors (aside from price) has shown to be essential decision making tools for our clients. We believe we are better aligned with the right clients, who recognize our skills and our history as more important than price. That has made allthe diffeence for us. Thank you!" - Michael Horton - Developer NC